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Our Team
Meet Our Financial Planning Team

At Lifetime Financial Group, we are not a solo act. We are a coordinated team of career-minded professionals who bring diverse backgrounds, perspectives, and expertise to every client relationship.

We come from Chile, the Philippines, Mexico, and across the United States. We are male and female, experienced and emerging. We are united by a shared commitment: to listen deeply, show up consistently, and serve your family for generations.

What to Expect From Our Team

We Answer The Phone

We work hard to make sure a real person is there when you call, not a machine

We Reach Out Proactively

We don’t wait for you to call us

We Celebrate

This includes our relationships with individualized outreach, holiday gestures, and client events

We Function As a Coordinated Team

Our goal is to eliminate single points of failure and gaps in service

We Have a Clear Succession Plan

The next-generation leadership is firmly in place and next-generation leadership firmly in place

We Bring Ideas

You receive fully vetted ideas designed for you

Meet Our Advisors and Staff

Bruce A. Berman

President & Financial Advisor

(847) 920-1732

bruceberman@lifetimefinancialgroup.com

Bruce Berman founded Lifetime Financial Group Inc. in 1997 based on his commitment to relationships, resilience, and reinvention. He started his own company so that he could be free to explore and offer a wide range of financial...

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Oren Guzman

Investment Analyst

(847) 920-1732

Oren became part of LFG in 2006 and plays a key role in supporting our investment models and working with our analytical tools. He is responsible for managing client portfolios, designing investment allocations, preparing client...

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Bonnie Doolittle

Operations Manager

(847) 920-1732

Bonnie Doolittle partnered with Bruce from the inception of the company and remains a critical member of our staff. Her responsibilities include overseeing operations, financial research, maintaining our client database of assets and...

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Heather Vela

Client Service Assistant

(847) 920-1732

Heather joined LFG in March 2012 and provides invaluable support to all of our staff and maintains communication with our clients. You are likely to encounter her upbeat and energetic presence on the phone when you call our office. She...

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Kevin Tavas

Equity Strategist

(847) 920-1732

kevin.tavas@lifetimefinancialgroup.com

Kevin is the newest member of our team, having joined LFG in 2017. While managing his own book of business over the past 15 years through our shared broker-dealer, Kevin has shared his knowledge and analysis in managing investments....

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Phyllis Ruiz

Sr. Administrator

847-920-1732 x 104

pruiz@lifetimefinancialgroup.com

Phyllis is our newest member and joined LFG in August 2021. Her enthusiasm and friendly demeanor brings warmth to the office. Prior to joining Lifetime, Phyllis worked in commercial real estate for 15 years.In her spare time, Phyllis...

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Rebecca Berman

Consultant

(847) 920-1732

Rebecca has been providing LFG with her expertise pertaining to late life transitions for families since 2008, consulting with Bruce on specific cases. She has been a researcher, program evaluator and instructor in the field of...

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Let's See If We're a Good Fit

No pressure, no obligations — just a real conversation about where you are and where you'd like to go. We'd love to hear your story.

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